The 2D code shown in the picture is an Aztec code.

The Aztec code, along with QR, data matrix, and maxi codes, and 1D types such as EAN and UPC barcodes can be clicked and opened with a mobile application called the Neoreader.

The Neoreader can be found at http://www.neoreader.com

The reader should be able to click on more than just codes.

What about keywords, slogans, RFID, trademarks, logos, billboards?

IMO, the reader should be able to retreive information if I am walking down the street and say the "keyword" into the mobile broswer without typing?

That is physical world interaction. Somebody/company out there needs to open their eyes to mobile navigation.

FYI, Scanbuy's Scanlife cannot read the Aztec code depicted in the photo.

Great Article

I just wanted to let you know I posted a follow up about Case using the 2D Barcode on our Student Affairs Blog

Thanks!

Based off the award winning Lavasphere technology developed in Germany by Gavitec, the NeoReader features NeoMedia’s patented resolution technology combined with Gavitec’s ultra-small footprint and platform independent algorithms. It is able to read and decipher all common non-proprietary 2D codes (Data Matrix, QR, Aztec, Maxi) as well as URL embedded 2D codes and all 1D UPC/EAN/Code 128 open source codes. The NeoReader supports direct and indirect code linking, which guarantees maximum interoperability with already existing platforms like 2D Data Matrix Semacodes, and Japanese QR links. This allows the user to click on a variety of codes with a single application installed on their mobile device.

The NeoReader ushers in and inaugurates a brand new era of innovative mobile enterprise and optical code reading solutions for the wireless industry. Visit get.neoreader.com to download the free application, and instantly transform your mobile phone into a universal code reader.

http://www.neoreader.com

It should be noted that:

Scanbuy’s indirect resolution process, which they use for their proprietary EZcode, is infringing on NeoMedia Technologies’ core patents.

Scanbuy uses the indirect encoding method for their barcode resolution process.

Indirect encoding (patented by NeoMedia) is the process of linking the target information to an index (364528 for example) and putting that unique identifier into a 1D UPC/EAN or 2D barcode. The code reader on the mobile phone reads the barcode and sends the code data over the Internet to a central resolution server that will tell the mobile phone what action is associated with the index, i.e. access a URL, download media, initiate a phone call, ect.

NeoMedia Technologies has a suite of twelve issued patents covering the core concepts behind linking the physical world to the electronic world dating back to 1995.

http://neom.com/13.html

NeoMedia and Scanbuy are currently in litigation. What happens if NeoMedia seeks a permanent court ruling enjoining Scanbuy from ever infringing on NeoMedia's patented process?